As analysts and coaches, we are experts at capturing the "what"—the tackles made, the passes completed, and the metres gained. But metrics alone cannot explain why an athlete adapts in one moment and freezes in the next.

​

To truly develop players, we need to understand the "why."

​

We are proud to promote the Executive Certificate in Behavioural Analysis, a course designed to help you read between the numbers. This programme bridges the gap between the analysis dashboard and the pitch, giving you the scientific framework to interpret human behaviour with the same precision you apply to tactical analysis.

​

Why this course?

• Decode Decision Making: Move beyond what happened to understand the triggers and routines that drive player choices under pressure.

• Make Feedback Stick: Learn to design performance environments where your analysis actually leads to behavioral change.

• The "New" Edge: Join industry leaders like Paul Treu (former South Africa Sevens Head Coach) in pioneering the next wave of high-performance learning.