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  • Ollie Seymour

Engaging Players with Video Analysis: Insights from the Experts

Performance analysis has become a cornerstone for player development and performance enhancement. However, engaging players with video analysis remains a challenge for many coaches and analysts. AnalysisPro hosted an insightful webinar featuring a panel of experts analysts, coaches and players who shared their experiences and strategies for fostering player engagement with video analysis.

The Importance of Engaging Players with Video Analysis

Video analysis in sports has revolutionised the way teams prepare and compete. It allows coaches to break down complex plays, identify strengths and weaknesses, and provide tailored feedback to players. Engaging players in this process is crucial as it transforms passive viewing into active learning, enabling athletes to internalise feedback and apply it during training and competition.

Despite its benefits, analysts often face challenges in getting players to engage with video analysis. Resistance can stem from various factors, including a lack of understanding of its value, time constraints, and the perception that analysis focuses on player mistakes. To address these issues, AnalysisPro organised a webinar titled "The Art of Engagement: Inspiring Players to Embrace Video Analysis," bringing together a diverse group of experts to discuss effective strategies and share their experiences.

Meet Our Guests

  1. Esther Wills - Head of Performance Analysis & Football Insights at the Welsh FA.

  • Esther has a wealth of experience in performance analysis, having worked across various sports, including rugby and hockey. She leads the analysis at the Welsh FA, focusing on player development and performance insights.

  1. Jack Yeandle - Club Captain and Professional Rugby Player at Exeter Chiefs

  • As a club captain and and starting his coach career, Jack brings a dual perspective on video analysis, emphasising its role in both team strategy and individual player development.

  1. Jem Akpinar - Great Britain Wheelchair Rugby Analyst

  • Jem has been pivotal in transforming the analysis culture within Great Britain Wheelchair Rugby, shifting from basic clip sharing to a structured and engaging analysis process.

  1. Mark Porter - County Armagh Football Analyst

  • Mark combines his coaching and analysis expertise to enhance youth player performance in County Armagh, using innovative techniques to engage young athletes.

  1. Mark Robinson - Wimbledon Hockey Analyst and Coach within Wales Women's Masters Hockey

  • With a background in coaching and analysis, Mark focuses on creating a collaborative environment where players actively participate in the analysis process.

  1. Matt Jess - Head Rugby Coach at Pembrokeshire College and Former Professional Rugby Player

  • Matt leverages his experience as a former professional player and coach to implement effective video analysis techniques, particularly in youth rugby.

  1. Sean O'Donnell - Limerick GAA Senior Hurling Analyst

  • Sean's expertise in video analysis has contributed to the success of Limerick GAA's senior hurling team, emphasising quick turnaround and accessibility of video content.

The Evolution of Video Analysis and Its Impact on Player Development

Nacsport video analysis for player development

Video analysis has evolved significantly over the years, transitioning from cumbersome manual processes to sophisticated digital systems. Esther Wills shared her journey from using basic tools like VHS tapes and hand notation to advanced video analysis software. She emphasised the importance of understanding key moments and how modern technology has streamlined the analysis process, allowing for quicker turnaround and more detailed feedback.

"When I started, we used VHS tapes and hand notation. Today, with video analysis software, we can provide detailed feedback almost instantly, which significantly improves player development." - Esther Wills

Matt Jess reflected on his early experiences, where limited access to video analysis slowed down learning and skill development. Today, the immediacy of feedback and the ability to review multiple angles of a play have drastically improved player performance and understanding. Mark Porter echoed this sentiment, highlighting how the increased speed and efficiency of video analysis have enhanced coaching strategies and player development.

"Back in those days, the analysis wasn't as in-depth, and it was tough to get immediate feedback. Now, with advanced tools, players can see their performance almost instantly, which accelerates learning and improvement." - Matt Jess

Mark Robinson noted the importance of context and the evolution of technology, explaining how modern systems allow for a more comprehensive analysis that can be tailored to individual and team needs.

"From rudimentary clips to sophisticated multi-angle analysis, the evolution has been remarkable. Now, we can offer players precise feedback that is immediately applicable." - Mark Robinson

Effective Techniques for Presenting Analysis to Captivate Players' Attention

nacsport Hub for player feedback

Presenting video analysis in a way that captures players' attention is crucial. Matt Jess and Jack Yeandle discussed the importance of immediacy and clarity in feedback. Using tools like Nacsport Tag&view, they provide instant visual feedback during training sessions, which helps players understand and internalise corrections quickly.

"Immediate feedback is crucial. Using tools like Nacsport Tag&view, we can provide real-time visual feedback, which helps players understand their mistakes and corrections right away." - Matt Jess

Jack Yeandle emphasised the role of structured and themed presentations. By following a consistent format and using visual aids, coaches can make analysis sessions more engaging and easier to understand. He also noted the value of keeping meetings short and focused to maintain players' attention and maximise learning.

"Structured presentations and visual aids help keep players engaged. Keeping sessions short and to the point ensures that players remain focused and absorb the key messages." - Jack Yeandle

Bradley Davies, our own Video Analysis Specialist at AnalysisPro shared his approach with younger players, using familiar themes and structured presentations to make the information more digestible.

"For our young players, we use themed presentations and consistent formats. This familiarity helps them focus on key points without feeling overwhelmed." - Bradley Davies

Navigating Challenges and Transforming Resistance into Player Enthusiasm

Nacsport for engaging presentations

Transforming player resistance into enthusiasm requires a strategic approach. Jem Akpinar shared his experience of changing the analysis culture within Great Britain Wheelchair Rugby. Initially, analysis was seen as a chore, but by aligning video tasks with training objectives and emphasising the benefits of analysis, Jem successfully increased player buy-in.

"We had to change the mindset of players. By making analysis purposeful and aligned with their development goals, we transformed it from a chore into a valuable tool for improvement." - Jem Akpinar

Mark Robinson highlighted the importance of context and simplicity. Overloading players with information can be counterproductive. Instead, focusing on key points and maintaining a balance between positive reinforcement and constructive criticism can foster a more receptive attitude towards analysis.

"It's crucial to keep things simple and focused. Too much information can overwhelm players. A balanced approach with clear, concise feedback works best." - Mark Robinson

Sean O'Donnell emphasised the role of consistency in fostering engagement. By using a consistent analysis framework across all age groups, Limerick GAA has ensured that players are familiar with the process from a young age, which reduces resistance and enhances buy-in.

"Consistency is key. Using the same analysis framework across all age groups helps players become familiar with the process, making them more receptive as they progress." - Sean O'Donnell

Building a Culture of Active Learning and Self-Improvement through Video Analysis

Players using nacsport

Creating a culture of active learning and self-improvement involves empowering players to take ownership of their development. Sean O'Donnell discussed how Limerick GAA uses a consistent analysis framework across all age groups to familiarise players with the process. This continuity helps players transition smoothly to higher levels of competition.

"Our consistent framework ensures that players are well-versed in video analysis from a young age, which helps them transition smoothly to higher levels." - Sean O'Donnell

Esther Wills mentioned the use of reflective practices and innovative methods to engage players. By incorporating quizzes and interactive sessions, coaches can make learning fun and relevant. Encouraging players to create their own clips and analysis (with tools like Nacsport Hub) help them foster a sense of responsibility and deeper understanding.

"By engaging players in reflective practices and interactive sessions, we promote a culture of continuous learning and self-improvement." - Esther Wills

Jem Akpinar shared how involving players in the analysis process by allowing them to create and share their own clips on Nacsport Hub has significantly increased engagement and ownership.

"When players create and share their own clips on Hub, they take more ownership of the process, which leads to greater engagement and self-improvement." - Jem Akpinar

Matt Jess emphasised the importance of using video analysis not just as a tool for correction, but also for positive reinforcement, which helps build a more supportive and encouraging environment.

"Video analysis should highlight positive moments as well as areas for improvement. This balanced approach helps build confidence and a positive learning environment." - Matt Jess

5 Most Important Points for Performance Analysts to Consider

  1. Provide Immediate and Clear Feedback: Use tools that allow you to quickly access visual feedback to help players quickly understand and internalise corrections. Top Tip: Check out Nacsport Hub and Nacsport Tag&view)

  2. Maintain a Structured and Themed Approach: Use consistent formats and visual aids to make analysis sessions engaging and easy to understand. Keep sessions short and focused to maintain players' attention.

  3. Balance Positive Reinforcement with Constructive Criticism: Highlight positive moments alongside areas for improvement to build confidence and create a supportive learning environment.

  4. Align Video Tasks with Training Objectives: Ensure that video analysis is purposeful and directly connected to players' development goals to increase buy-in and engagement.

  5. Foster Active Learning and Ownership: Encourage players to create and analyse their own clips to promote self-reflection and a deeper understanding of their performance. Top Tip: Nacsport Hub is perfect for this. Players can create there on clips and analysis online from anywhere.

5 Things for Performance Analysts to Avoid

  1. Overloading Players with Information: Too much information can overwhelm players. Focus on key points and keep feedback concise and relevant.

  2. Providing Feedback without Context: Data and clips without context can be misleading. Always provide context to help players understand the relevance and implications of the analysis.

  3. Focusing Solely on Negative Feedback: Constant negative feedback can demoralise players. Balance criticism with positive reinforcement to keep players motivated.

  4. Inconsistent Analysis Framework: Inconsistency in the analysis process can confuse players. Use a consistent framework across all levels to enhance familiarity and effectiveness.

  5. Ignoring Player Input and Feedback: Failing to consider player perspectives can reduce engagement. Involve players in the analysis process and value their input to make the process collaborative and effective.


This webinar has provided valuable insights into engaging players with video analysis. Empowering players to take an active role in their development and incorporating innovative methods can significantly enhance engagement and performance.

By adopting these strategies, coaches and analysts can transform video analysis from a daunting task into an invaluable tool for player development, ultimately unlocking the full potential of their athletes on the field.

Watch the full webinar here

Analysispro video analysis engagement


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